The specific part is available here: https://books.google.cz/books?hl=en&lr=&id=d6HhgJDGXtQC&oi=fnd&pg=PA49&dq=sports+success+media+attention&ots=yjNp6OOTgd&sig=qsBzWjMnVRD8iQ4kjYDQI-mjfxw&redir_esc=y#v=onepage&q=success&f=false
Success is a result of a competitive achievement, where a lot of emotions and effort has been put (McChesney, 1989, p. 206). This would mean that success is not only the end result people are looking for, but more likely the process that was done in order to reach the success, and that is why success could be seeked out so much, as it is usually a hard process.
Also, success results in many things, such as fame, wealth, status etc. (McChesney, 1989, p. 206). Yes, we can see, that mostly success results in fame, but why? Because the journey to success is the process that is interesting to read, or watch.
References
McChesney, R. W. (1989). Media made sport: A history of sports coverage in the United States. Media, sports, and society, 206-207.
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