According to the Baltic Journal of Health and Physical Activity, the mass media are not interested in the strong points of sports, such as sportsmanship, respect or good behaviour (Zbigniew, Krzysztof, Michal, Julia & PioZbignitr, 2012, p. 293). This is further supporting the research that was done before, as well as my claims that media are not focused enough on the strengthening parts of sports.
To add more, according to the same journal, the media focus on sensation, and seek success for whatever it takes, and they are doing that for the attention and the big money that is there (Zbigniew, Krzysztof, Michal, Julia & PioZbignitr, 2012, p. 293). This shows us that the pure interest in sports is not present in the media, they only focus on the success for further attention and money. The media is trying to give people the most attention-getting articles and titles, just for their own good. The pure interest in the sport seems to be missing, which is causing other big effects on people or the sports.
References
Zbigniew, D., Krzysztof, J. W., Michal, L., Julia, M., & PioZbignitr, R. (2012). Mass media and professional sport. Baltic Journal of Health and Physical Activity, 4(4), 284. doi:http://dx.doi.org.unyp.idm.oclc.org/10.2478/v10131-012-0028-6
Dear Benjamin,
OdpovědětVymazatI think that researching the particular topic is extremely important to ensure that athletes are properly presented in the media. The more people are aware of the issue you chose and are not willing to tolerate it, more media channels will focus more on presenting real sport achievements of the athletes. Sportsmen cannot be considered as regular celebrities, as they usually gain their popularity because of their skills and hard work only, without being involved in mere attention-seeking.